How to Check Performance of Single Page in Google Search Console

As a blogger, understanding your audience’s behavior is key to success. Google Search Console can be an incredibly useful tool for bloggers like us who want to dive deep into how our content performs.

But, I’ve noticed that many beginners only scratch the surface. They check the overview and whether their pages are indexed, but overlook the powerful filters available.

In my journey, I’ve learned that the difference between a good post and a great one often comes down to how well you analyze and act on this data. Here, let’s learn how to track the search performance of a single blog post using Google Search Console.

Steps to Checking a Single Page’s Performance

• Log into Google Search Console and locate the ‘Performance’ menu on the sidebar.
• Click on the ‘Performance’ menu to view your site’s search data. Sometimes, you also have additional menus under the Performance section. Then click on the ‘Search results’ option.

• Spot the ‘+ New’ button on the top of the graph to add a new filter. Click on it.

• Select ‘Page’ from the dropdown options to set up a page-specific filter.

• A window will be opened. Make sure to select ‘Exact URL’ from the dropdown menu.

• Paste the full URL of the blog post you want to analyze into the filter field.
• Click ‘Apply’ to set the filter, which will update the data to show information for only that URL.
• Review the displayed metrics, such as clicks, impressions, click-through rate (CTR), and average position to understand your post’s search performance.

Advanced Tips

Once you’re comfortable with the basics of monitoring a single page, you can enhance your Google Search Console skills with some advanced strategies:

• Explore Date Ranges: Don’t just look at the default date range. Play around with different time periods to understand how your post’s performance has changed. This can reveal trends, effects of content updates, or seasonal interests.
• Compare Performance: Use the COMPARE tab to analyze how different blog posts perform against each other. This can highlight what content types or topics are resonating most with your audience.

Employing these methods will give you a more dynamic view of your content’s performance and equip you with the insights to continuously optimize your SEO strategy.

In our journey as bloggers, it’s essential to not just create content but to understand its impact. Google Search Console is not just a utility tool; it’s our analytical partner that offers a deep dive into the performance of each blog post we craft.

Every click, impression, and position in search results holds valuable lessons. So, I encourage you to use these insights to refine your content, enhance your SEO, and ultimately, connect more meaningfully with your audience.